This research aims to understand the impact that media advertising and other factors have on the choice of movies. The researchers utilized two different video versions that had two different segments: a product logo and a product packaging. A total of forty participants were divided into two groups, each of which saw a series of video clips lasting one minute and thirty seconds. Then, on a scale from 0 to 3, they were asked to rate the scenes they saw.
The findings of this research indicate that consumers are susceptible to being swayed by comedic movie sequences that include commercial placement. This may be because these sights often elicit good emotional responses from people. In addition, it demonstrates that the location of a product may affect the consumer's post-decision-making processes and purchase habits. The findings of this research will serve as a reference for investigations to come in the future. If the study can be replicated over an extended period, it may give valuable information to business marketers. Even though the education level of participants and the average family income were both barriers to participation in the study, the findings suggest that different customers may have varying preferences. It is reasonable to presume that the actual media utilized by consumers may vary, given that their tastes and histories play a role in this decision. It is recommended that in a subsequent study, the connection between different genres of movies and viewer perspectives be investigated. The significance of television advertisements was another finding of the study. In addition, advertising in print media such as newspapers and magazines is an efficient way to boost the popularity of a movie. Nevertheless, the influence of radio advertising on movie choice is the least significant. The amount spent on commercials broadcast over the radio constitutes a tiny portion of the total. On the other hand, they are appropriate for H8. In subsequent research, in addition to focusing on the selection of movies, it is essential to investigate consumers' various attitudes and perspectives towards product placement in motion pictures. For instance, if a movie has several product placements, what does it indicate to the person watching it? In addition, customers' attitudes regarding product placement and whether or not they accept products should be the primary subject of future research. Consumers' purchase decisions can be significantly influenced by advertising in the media, which plays a crucial part in this process. Therefore, advertising managers have to use efficient media methods to attract customers' attention. Nevertheless, poor media strategy might result in enormous financial losses. Therefore, a more in-depth understanding of the influence that advertising in the media has would assist marketers in making better judgments when picking the media mix for their campaigns.
0 Comments
Leave a Reply. |
AuthorArchives
September 2022
Categories |